Privacy Policy

PeakOptical A/S respects your privacy in treat your information with highest care.
Whether you are buying one of PeakOptical’s quality products, or just browsing our Site, we want to make you comfortable with our privacy policy and the security measures that we take to protect your personal information.
If you give us personal information we will treat it according to this policy and the regulations introduced by the European Union’s General Data Protection Regulation (GDPR).
PeakOptical encourages you to read this privacy policy in full.

Consent To Policy & Updates to Policy

By using our Site, you consent to the collection and use of your information by PeakOptical as set forth in the policy below.

Types and Uses of Personal Information

PeakOptical collects personally identifiable information, including name, title, company, company address, e-mail address and phone number, when a visitor makes a website registration, an email subscription, a website community feature, a product request, a purchase, a customer service inquiry or leaves consumer feedback.
If you create an account with us, your Personal Information may be stored under your account profile in our ERP system.
PeakOptical does not require any information to obtain access to any part of the Site that is open to the public.

We will use your Personal Information to maintain your accounts with us, including administering any consumer satisfaction or products optimization programs that are associated with your account. This typically involves the use of Personal Information that was originally collected to set up your account (e.g., personal contact information, payment information, delivery address, account login information, demographic information, etc.) or purchase history.

We will use your Personal Information to process and deliver your orders, and to inform you about the status of your orders. This could involve the collection and use of certain personal contact information, payment information, account login information, and/or other information related to your purchase (such as products ordered).

Demographic Information

This includes any information that describes your demographic or psycho-graphic characteristics. Examples may include your geographic location (e.g., post code, country/region, mobile location), frequently viewed products, and preferred language.
We typically collect demographic information in connection with a variety of activities, including general website registration, customer service inquiries, and site browsing information. If you create an account with us, you may be allowed to modify certain demographic information stored under your account or in your browser.

Technical Computer Information

This includes any information about the computer system or other technological device that you may be using to access one of our websites, applications or online services. We typically collect this information through automated technologies such as cookies and tags. Examples of technical computer information may include your computer’s IP address, operating system type, Internet Service Provider (ISP), and web browser type.

Third Parties

Authorized third parties may need access to some of your Personal Information.
If PeakOptical needs to ship a product to you, we must share your name and address with a shipping company.
In order to make payment, we might share Personal Information with our bank.
Also, we will share your Personal Information with authorities, whenever required by law.
You may, as a result, also receive communications from that third party (whether by email, SMS or other methods of communication) regarding the fulfillment of payment or delivery.

PeakOptical limits such third parties in their access and use of your Personal Information.
PeakOptcal does not otherwise share your personal information with third parties, unless you explicitly grant us permission to do so.


When you access our Site, we will attach a small text file to your hard drive – a cookie. Your unique cookie tells us that it is you whenever you re-enter the Site, so that we can recall where you have previously been on the Site.
It is important to note that cookies are safe. They cannot be executed as code or be used to deliver a virus. Cookies will tell us your IP-adress, operating system and country of residence, but we do not gather personal information from them.
PeakOptical only uses cookies to monitor and analyze site traffic and to monitor returning visitors to our chat functions.
You also have a choice in respect to cookies. By modifying your browser you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies.
If you choose to reject all cookies you may not be able to use the services or engage in activities on the Site.

Your Right to Access, Correct, Update, or Suppress

You have the right to review, correct, update, suppress, or otherwise modify any of your Personal Information that you have previously provided to us, or object to the collection, use or processing of your Personal Information by PeakOptical.
If you have privacy concerns regarding access or correction of your Personal Information, please contact us by email on, call +45 7070 2890 or write to us at the following address:

PeakOptical A/S, Foelfodvej 28, 9310 Vodskov, Denmark

In your request, please make clear:

  • what Personal Information you would like to have changed or suppressed
  • whether you would like to have your Personal Information that you have provided to us suppressed from our database
  • what limitations you would like to put on the use of your Personal Information provided.

While the majority of questions and issues related to access can be handled quickly, complex requests may take more research and time. In such cases, issues will be addressed, or we will contact you regarding the problem and appropriate next steps, within 15 business days.

Retention and Deletion

PeakOptical will retain Personal Information for as long as your account is active:

  • as needed to provide you products or services
  • as needed for the purposes outlined in this policy or at the time of collection
  • as necessary to comply with our legal obligations (e.g., to honor opt-outs), resolve disputes, and enforce our agreements
    or to the extent permitted by law

PeakOptical typically retain emails for a period of 12 months after receipt and account information for a period of 5 fiscal years following last transaction.

At the end of the retention period, we will delete your Personal Information in a manner designed to ensure that it cannot be reconstructed or read.


The security of your Personal Information is very important to PeakOptical. We use physical, electronic, and administrative safeguards that are designed to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction.
In addition, PeakOptical uses standard security protocols and mechanisms to exchange the transmission of sensitive data.
In the event that your Personal Information is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, PeakOptical will notify you by e-mail or letter. PeakOptical will give you notice promptly, consistent with the reasonable needs of law enforcement to determine the scope of the breach and to investigate and restore the integrity of the data system.

PeakOptical A/S, May 25 2018
ver. 2.0

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